Johanas extrapolated on Game Pass’ role earlier in the interview, noting it was an opportunity to “increase audience base and really expand everything.” A very early version of the game was popular around the office, so Johanas thought a Game Pass release could have the same effect but on a wider scale. If it wouldn’t happened, it would have been much, much slower.” And I don’t think that would have happened without something like Game Pass. Usually the first impression is, ‘Holy crap! Wow, this is really good.’ We’re just excited to see that people jump in almost not knowing what it is and they just keep going and they just keep enjoying it. “People can jump on Game Pass, download the game, and basically use it as a demo but then they could just keep playing. “But in a way, the shadow drop worked almost better than we could have imagined because any fear about, ‘Tango is not doing a horror game’ or ‘What is rhythm action? I don’t get it,'” said Johanas.
Tango Gameworks was only previously known for The Evil Within, The Evil Within 2, and Ghostwire: Tokyo, all of which are in the horror genre, something Hi-Fi Rush could not be further from. Johanas also expressed fear over having to explain the game, which could have potentially hurt its chances. And eventually it was narrowed down to this shadow drop.” “So they developed a strategy basically launch first and then promotion. “We have a rare opportunity here for something kind of unique that works around what’s in the game already and what people are saying about the game,” said Johanas.
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